Our world has been entirely transformed in the last few decades through innovation and new technology. This digital transformation has shifted most of our day-to-day affairs onto the virtual world. From reading the news and buying groceries to hosting meetings and conducting interviews – everything is now done over the virtual world.

The same can also be said about events and conferences. Virtual event companies like Seven Events are on the rise as more and more events are shifted to the digital space. With new technology and improved digital tools, it has now become easier than ever to host a highly engaging virtual event that brings hundreds of attendees onto a single platform and allows the valuable conversation to flow.

Organisers and event agencies are coming together to shift different types of events onto the virtual world. Whether you’re looking to host a conference, plan out a trade show or even conduct a webinar, companies like SevenEvents help you build it in a virtual format to ensure a large number of attendees and maximum value for your event.

Factors to Consider when Choosing the Right Virtual Event Platform in 2022

If you’ve never hosted a virtual event before, you’re probably wondering how to ensure that it is successful. For starters, you should aim for your event to be more immersive and engaging than a typical Zoom call. To make this possible, you will need a virtual event platform that offers the best tools and analytics for your conference or webinar.

You can further improve the experience by hiring an event agency to manage and organise the event professionally. Combining the talents of an agency and the features of a highly functional virtual platform is the best way to ensure a successful event.

Easy Navigation and Use

One of the most important factors to consider when choosing a virtual event platform is how easy it is to use. Remember, this platform is where all of the attendees will sign up to attend your event. Therefore, the platform shouldn’t just be easy to navigate for your team but also simple enough that attendees don’t face any issues when trying to participate.

Nobody wants to deal with a frustrating platform, and your event attendees are likely to try for just a few minutes before they give up on your event. That is months of hard work, organising, and planning down the line, which is not something you can risk! So, be sure to evaluate how user-friendly the platform is. Test to see if it works smoothly and whether the log-in process is convenient. 

Different Communication Measures

Most virtual events are held with some form of video broadcast. This broadcast can be pre-recorded or live with a panel of experts and keynote speakers hosting the event. In either case, your virtual platform should offer numerous communication measures so the hosts and audience can interact with each other.

Firstly, your chosen platform should be able to broadcast the video to all attendees without compromising on its stability. Secondly, the platform should be able to support multiple speakers at the same time. This is especially important for multi-speaker sessions. Lastly, the platform should offer the viewers different tools like video chatting, private messaging, and DMs so they can reach out to the hosts and connect with the event in an authentic way. Your virtual event company can also help you manage the audience better for a more interactive event.

Ability to Customise

For your virtual event to be successful and drive the response you’re looking for; it needs to represent your brand perfectly. The best way you can ensure this is by choosing a platform that lets you offer your audience a customised experience.

Your event platform should provide you with the tools needed to create a fully branded virtual space for your attendees. Look for a platform that lets you select everything from the colour and imagery of the space to the audio and video content and everything else needed for a well-branded digital space.

This not only acts as an excellent marketing tool but will allow your audience to connect with the event better. It can also help you seek out sponsorships and bring in exhibitors to your event. If you’re unsure of how to create a customised experience in your virtual event, reach out to an event agency for professional services!

Offers Scalability

Virtual events can be anything from an intimate conference with 50-70 attendees to large trade shows that bring in thousands of people across the globe. That is why it is important for you to consider the scalability of a virtual platform before you choose it for your event.

Scalability refers to the platform’s ability to host a mass audience without any disruptions. When you’re hosting a global event, the last thing you would want is people leaving because of troubles in logging in, interacting or viewing the video content.

Scalable platforms are designed to withstand the larger number of attendees, and they usually have customer service personnel to help you cater to your attendees better. They ensure any problems faced by the participants are quickly resolved, and the event continues without any interruptions. 

Data and Metrics

Now that you’re ready to host your first virtual event, there is just one more thing to keep in mind. Your first virtual event is the perfect opportunity to study the digital space and learn from it. Knowing what works best for your event is just as important as the actual planning and organising efforts you put in. Hosting numerous events but not reaching the audience you’re after or receiving poor engagement will do you no good.

That is where data and metrics come in to show you the way. Captured audience data is the best way to figure out what resonates with your audience and what didn’t work the way you wanted it to. It allows you to consider different factors while promoting and hosting your event to ensure you get the right audience that interacts well with the event and makes it successful. 

Moreover, captured data is a huge incentive for sponsors as well as exhibitors. By declaring that your chosen event platform offers valuable metrics, you can easily expect more interest in investing in your event.